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The stock market is still on a wild roller coaster ride. Trust in busin

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ess is at an all time low. Do your customers still trust you? Here are

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

seven ways to help you make sure.

1. Go the extra mile. Under promise

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

and over deliver - a time worn concept that still works every time. Be

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

there for your customers and show them how reliable you are. It's your

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

actions that count, not your words.

2. Provide spectacular customer se

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rvice - every time. Have a friend or colleague visit your business and

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

provide feedback from a customer's perspective.

3. Make sure your fron

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t and back office work like a well-oiled machine. Do your front line em

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ployees and back office staff tell your customers the same thing?

4. M

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

anage your customer relationships - return customers take the least amo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

unt of effort - use that to your advantage. Keep in touch often.

5. Co

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

mmunicate, communicate, communicate - with your employees and your cust

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

omers. Nurture those relationships. Ask for feedback often.

6. Take re

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

sponsibility. Don't pass the buck. If you can't personally handle a cus

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

tomer issue, make sure that you hand the customer off gracefully.

7. M

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

eet commitments. Commitments guarantee that something will get done. Th

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ey're also a way to manage the customer's expectations. Make commitment

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s you can keep. A kept commitment builds trust. A missed commitment des

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

troys trust. And once trust is broken, it takes much longer to rebuild.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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