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Your business is only as good as the number of people who knows about it. For your venture to grow, you need to start spreading the word about your business. You may have the best products your field, but you cannot expect your business to breach the million-dollar mar

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

k in sales if only the people in your street know about it. Some entrepreneurs start doing promotions only when their businesses are up and running, while some market their business even before the products or services are fully launched.

There are two ways to get you

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

business noticed: through paid advertising and through public relations. In advertising, you pay to have your message placed in a newspaper, radio or television spot, or your banners displayed in a Web site. In public relations, on the other hand, the article or show

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

hat features your story or business is not paid for. Rather, the writer may have come across your story or business through research or references. The writer or media person deems it worthy to mention you or your business to bolster his or her arguments.

Hence, publi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

city can oftentimes be more effective than advertising. Not only is it cost-effective (oftentimes you are paying for nothing), but also people are apt to remember an article about your business rather than advertising. People find a write-up or special feature about a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

usiness more credible and objective than a paid advertising. Publicity also reaches a wider audience: if you are lucky, the national media might even pick up your story.

Even in the online world, free exposure in the traditional media - television, radio or print - ca

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

be far more effective than other online marketing strategies. Nina Munk of urbanhound.com wrote in Fuse Magazine that her site saw a dramatic increase in traffic when NBC's Today show mentioned her site - much more than the links from other web sites or postings from

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

message boards. As she wrote in the article, "Forget the power of the Internet: it's television that counts."

Since media has a "herd mentality," once a program features your business or your story, expect other publications and shows to pick it up and use you for the

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

r own stories. The mention of urbanhound.com at the Today show led to mentions in Newsday, Forbes and Ladies' Home Journal. Without paying a single cent, Munk's site was able to reach a wider audience that his business needs.

How do you attract the journalists to use

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

our story? Here are five ways you can do to succeed in generating free publicity for your business.

1. Carefully target journalists. Since you are courting them to use your story, don't put them off by sending bulk emails to practically all the journalists you know, n

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

matter how totally unrelated your story is to their beat. Identify the kinds of publication that may be interested in your story, and know who in the publication does your kind of stories. Make a list of the newspapers, TV and radio programs that would be appropriate

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

outlets. Then identify the specific reporter or producer interested in your kind of story. If you want publicity for your bonsai business, for example, send your story pitch to a gardening publication or the home living editor of your local newspaper. Find the journali

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ts (whether print, television or radio) who are most likely to be interested in your story. Send them personal emails or letters.

2. Invest time and energy contacting local newspapers, magazines, radio and TV stations. While avoiding becoming pushy, be persistent. Con

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ince the journalists that you are an expert in your field or your story is newsworthy. In the event that their editorial calendar does not include a story such as yours, offer your help to them and let them know that you are available when they need your expertise. Jou

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

rnalists always want a good, well-researched story and will always use every resource available to them. Remember, though, that not everyone will be interested. If your story idea is turned down, try to ask why and use that information to bolster your next story pitch.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

3. Make sure that you really have a good story to tell. Do not waste a reporter's time. Few journalists will care if you are hiring a temporary worker, or whether you bought a new modular furniture system. Make a list of story pitches that you can offer to your chosen

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

media outlet. Brainstorm with your family, business partners or friends to help you come up with good stories about you and your business. Sometimes, what may be "normal" for us may be inspiring for other people.

4. Have a good angle. Journalists always look for fresh

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

, provocative story ideas. Develop story angles that you yourself would want to read in a newspaper or watch on television. If you are a caterer, for example, one angle could be the increasing number of customers who wants catered food instead of going out to restauran

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s. If you are a home-based travel agent, you can pitch a story on the preferences of seniors when traveling abroad.

5. Make your pitch. Write down your story angle and send it to the journalist in a "pitch letter." Your letter may start with a question or interesting

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

act about your business that could interest your target media's audience. This is called your "hook." Then develop your story idea, stressing how it could benefit their audience. Make your sales pitch no longer than one page, and be sure to include your contact numbers

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Every business carries an element of risk. Therefore, managing risks is crucial process in many organizations. Depending on the business, steps can be taken to reduce the frequency and intensity of risk. Risk management is a process or group in an organization that takes management action to reduce risk. This activity involves the process of measuring and developing strategies to manage the risk. The strategies employed include transferring the risk to another party, avoiding the risk, reducing the negative effect of risk, and accepting some or all of the consequences of a particular risk.

It is more accurate and safer to argue that there are no gender differences: that males and females are equally creative and equally capable of innovation.

What is the one thing that all of the best public relations agencies do every year? They research and compile editorial calendars from publications that are pertinent to their client's business. You should too.

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