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E-Folder - The Details Dance: A Simple Three-Step for Event Planners Wanting to get Online Registration Right
A couple of weeks ago I attended an event planners Christmas function. The turnout was decent, there was no shortage of skewered prawns or celebratory cocktails and
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
a good amount of effort had gone into the costumes worn by circulating serving staff.
A few minutes into it however, I noticed one lady propped on a bar stool, lo
A few minutes into it however, I noticed one lady propped on a bar stool, lo
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
oking tired and unimpressed. An ex-planner, with a career lifetime in the industry, she commented "They always get it wrong with the music at the beginning of these
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
things". She was right. The funk band on stage was a class act, but the evening's organizers had given no thought to warming up the crowd, so this prematurely loud
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
performance meant an empty dance floor and more than one headache.
This kind of got-it-wrong pain is familiar to anyone who's had an online event registration for
This kind of got-it-wrong pain is familiar to anyone who's had an online event registration for
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
m go live without all the necessary details. The good news is it's avoidable, with a little careful stepping.
So take your positions please...
So take your positions please...
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
trong>A One... Make a list of all your requirements and triple check these are included before the form goes live. Why?
- It's so
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
much harder to make changes to a form once it's active, as the possibility of mucking up registrations already in the system increases when new requests are added,
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
because the data fields may not match up. Additional changes to a live form could cost you more money, because the time involved in amending and retesting
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
a form can be lengthy. It may also be necessary to close off online registration while this is happening and you could miss out on the people wanting to signup.
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
>Two... Don't load up the registration form with too much information. Why?
- Because attention spans are short and too
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
much information can be distracting, confusing and could result in people abandoning the task altogether. If you want to include things like detailed agendas, spea
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ker bios etc, they can go on the event website, in the confirmation email or in a separate page linked from the registration form. Three...
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
g> It's true that there are times in life when it pays to be subtle. This is not one of them. When it comes to your "Register" button make it as obvious as white on
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
red. How?
- It needs to be clearly visible on first glance at the event website. Use a different color, white space or a graphic image if yo
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
u like, just don't have registrants needing to scroll down or search around for it. Use "Register" or "Register Now" instead of "Click here", because peopl
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
e respond better to language that tells them clearly what it is they're doing, instead of leading them into the unknown. You can also make use of any reference made
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
to registering on your event website, by having the text set up as a link to your registration form.And with a final flourish... Conside
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
r including a link to the registration form in your promotional material if you think some people will be happy to sign up without receiving more information. And b
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ear in mind that your form should lead people smoothly to the point of registration, conveying the seamlessness you're hoping for on the day or night of your event.
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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