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"I choose bold. I choose action. I choose what's right for the people. I choose to make a difference"

Bill Richardson

There's this amazin

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

g thing that happens as soon as our kids are born. The minute they pop out (yeah like it's as easy as that ;)) we have this innate sense of w

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

hat is good for our kids. They scream, and we know the best thing for them is to be fed. As they get older we know they need to play, be lov

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ed, eat their veggies and brush their teeth. We know that when you put all this together you have a happy, healthy child.

Unfortunately our

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

kids aren't born knowing the same information. They can ignorantly travel through life thinking that a diet of sweets, coke and fried chicken

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

is just fine thank you very much! So, do we stand back and let them eat cake all day long? Or do we mumble quietly under our breath that "m

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

aybe they could sort of just try a couple of peas and see, and I'm sure they'll be able to find out for themselves, eventually".

Definitely n

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ot. If your household is anything like mine, when you know that something is good for your kids, that their lives will be enriched, and they

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

will be happier and healthier (even if they don't know it yet) then you let it be known in no uncertain terms that this is good for them, and

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

they need to do it - now!!

What's this got to do with being a Mumpreneur?

I'm going to make an assumption here - I'm going to assume that th

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

product or service that you are selling is something you believe in. Something you believe is going to positively benefit your chosen target

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

market. I'm assuming that you're not just in business to make a quick buck and then run like crazy so no-one can catch you.

Yet when it com

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

es to 'selling' your wares; when it comes to letting some one else know that your product can solve their problem, what do 90% of us do? We b

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ecome humble and bashful. We hope that someone else will tell them for us. We hope that they'll just find us - on the net, in the phone book

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

. Then when they do find us, we don't want to 'sell' to them! We wouldn't want to make someone buy what they don't want to.

Can you see whe

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

re this is leading?

If you believe in your product, and you know it will make a real difference to somebody else's life, then start treating

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

them like your kids. Playing aeroplanes to get them to eat peas is probably going a bit too far, but let your customers know, in no uncertain

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

terms that what you have is good for them. This isn't about you any more, it's about what's really good for your customers. And you know yo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ur product or service is exactly that!

Take a moment to reflect on an area of your business where you're not playing a bold game. Write down

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

the next three steps you can take to start showing your customers the impact your business will have on their life, and then take those steps

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Fear causes some to play ostrich and hide their heads to avoid what's in front of them. Fear acts as a catalyst to others, and propels them into action. Fear causes a third set to be totally immobilized and unable to do anything at all. It is possible to Kick your fears to the curb an start living your life your way on your own terms.

Is a business broker necessary when I sell my business? What do they exactly do? Do they add value? Are they worth the cost? Read on and decide......

In the typical political race, radio commercials are designed and implemented by persons who have spent so little time understanding the proper use of radio, that errors are made and money is often misspent. Candidates do not understand how to use radio effectively, because like most people, they do not understand the underlying concept behind radio, indeed all advertising

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