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The wrong entertainment can ruin an event and, worse yet, project the wrong image about your organization. The right entertainment creates a po

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

sitive buzz among participants and a favorable impression about your company or non-profit.

How do you tell right from wrong when booking ente

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rtainment? The more you know – both about your event and the talent available – the better off you will be.

1. Know your objective.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

hat do you want your event to say about your organization? Do you want to come across as cutting-edge and daring, or is a more conservative ima

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ge more appropriate? Choose entertainment that reflects the right image for your company.

2. Know your budget. Entertainment can run

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s little as $500 for a local act, to well over $1 million for nationally-known talent. Don’t waste time pursuing entertainment that you can’t a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

fford. Set a budget to narrow your choices.

3. Know your audience. Is your audience young, older or a combination? Is it mostly men o

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

women? Will couples be attending, or will you be hosting a crowd of co-workers? Do you want to book an act that will encourage dancing? Will p

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

eople be relaxed and in a partying mood, or will they be more sedate and professional? If you understand your audience demographics and mindset

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

you can avoid booking entertainment that might annoy, offend or even bore participants.

4. Know your theme. A 50’s sock hop or a dis

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

co ball can be a lot of fun, but your audience may not want to listen to 50’s music or disco for the entire night. Pick an event theme that is

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

broad enough to accommodate entertainment that appeals to a wide range of tastes. Use d?cor to create your theme. Better yet, select the perfec

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

entertainment first and build a theme around it.

5. Know your production costs. You may be able to afford the talent, but can you af

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ford the cost to produce the show? Many people overlook or may not be made aware of additional expenses associated with lighting, sound system

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

entals, union regulations, insurance, overtime fees, and stages when they book an act. Make sure you know all your production costs and budget

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

accordingly.

6. Know when to hire a pro. A talent agency is often the fastest – and most economical – source for entertainment for an

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

vent. A talent agency can quickly connect you to the best acts in the business and help you choose entertainment that will be right for your ev

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ent. Talent agencies with experience booking national acts have the expertise necessary to negotiate contracts and, even more importantly, hosp

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

tality and performance riders. They can make sure you don’t end up paying for non-essential or duplicated expenses. Talent pros can also clue y

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ou in to hot entertainment trends or less expensive routing dates on a specialty act that might turn your function into the “event of the year.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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There are several entities and individuals who provide incorporation services. They can advise you, complete all relevant documentation and file them with the regulatory agency on your behalf. If needed, some of the incorporation services might help in arranging the first meeting of the shareholders of an incorporated business.

The purpose of this article is to present earnouts to sellers of technology companies as a method to maximize their transaction proceeds.

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