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We are concerned that many small businesses are being lured into advertising that isn't suited to their size and finances. Recently a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

client of mine received a proposal for a complete rebranding of their business. The problem was that the amount of advertising they su

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ggested was close to the total of their turnover per week. This leads to the question, what type of advertising suits a small business

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

?

There are basically 2 types of advertising

Brand Advertising

- This is commonly used by large corporations trying to position the

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

company in their market, with a specific message. If you have huge advertising budgets and huge turnover this is important. Small bus

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

inesses are best to develop their own distinctive image on business cards, letterheads, websites and promotional materials with the sa

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

me theme. Try to create an identifiable look and make it consistent. Don't be sucked into expensive television commercials that try to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

brand like public companies such as McDonalds. In a small business you just don't have the funds.

Direct Response Advertising

- Thi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s means that for each ad that you place you can measure the results. Test and measure is the best way of thinking of it. An example wo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

uld be to place an ad in the local paper and give people a special deal. You know by the number of responses and the net profit from t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e ad whether that advertising works. If the money you make from the advertisement is less than the cost of the ad stop doing it! This

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

is especially true with yellow pages ads. One way of measuring yellow pages ads is to connect a new telephone number and to only give

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

that number for the yellow pages ads. Simply count the calls and then test it against an average sales conversion number. Of course it

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

is best to record your conversion as well but that is best left for another article. You can have the calls monitored and thus ensur

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e that you know whether your advertising is working. Luckily the internet has its own built in measuring with most pay per click adver

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

tising companies like google, yahoo and msn. The will record the impressions and clicks on your advertising so that you know exactly w

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

hat is working and what isn't.

No matter what type of advertising you do, it is always best to test and measure. Get a scrap book and

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

everytime you advertise, cut out the ad and paste it in your scrap book. Record the number of calls and the profit from each ad you m

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ake. It is easy to forget where you advertised 6 or 12 months and make the same mistakes again. A successful ad is like a licence to p

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rint money. Spend $100 return $300. How many times would you run a successful ad? The short answer is as many times as it is effective

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The following summarizes the relative advantages and disadvantages of the advertising media most frequently used by small businesses.

Learn the Insider Secrets to sponsoring up the economic ladder and build yourself a pipeline of professionals that will propel yourself to the highest levels. This might be the best kept recruiting secret in the Network Marketing industry.

Publicity stunts are an excellent way to break through commercial clutter and capture the attention of the media and potential customers. But, a poorly planned or executed publicity stunt can do much more to harm than help a business. This article teaches you how to carry out a publicity stunt that will help grow your business.

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