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Ticket design is often overlooked. Event planners and organizers plan how many tickets they will need for a given event and how

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

to distribute those tickets, but stop short of putting much thought into the ticket design itself. From a branding perspective

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

this is a lost opportunity. Branding is, after all, managing all of the different touch points that an organization has with t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e public and your tickets are one touch point that all of your customers will come in contact with.

I have kept several tickets

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

from events that I attended including one from the 2002 Winter Olympics and four from the 2003 Notre Dame vs. Navy football gam

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e. I, like most people, keep tickets from events that meant something to me, but there is another factor in determining whether

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

or not I keep the ticket: what the ticket looks like.

The Salt Lake Olympic Committee (SLOC) went so far as to produce two tick

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ets for each seat, one that would get you into the door and another that was just for souvenir purposes. While the Olympics hav

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e a budget that dwarfs most other events, it shows that they have realized that tickets themselves have value. Check out the se

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

son tickets for any professional or college sports team and you will see that someone has made a conscious effort to create valu

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e through the design of that ticket. An attractive ticket sells for more than a generic ticket because people associate value w

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ith the look and feel.

Cost is probably the biggest factor when choosing a generic ticket. Attractive tickets do cost more tha

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

generic ones. They usually run $0.03-0.08 cents more per ticket than a generic ticket does. However, if you charge 25 cents m

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ore per ticket (and you easily can), that becomes a profit of 17 cents per ticket ($170 for each thousand tickets that you sell)

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

. That profit is on top of the marketing and advertising benefits that you gain from having an attractive ticket. If people li

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e the tickets to your event they are more likely to show that ticket to their friends (this is starting to sound like free, and

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

viral, advertising). Most of the marketing classes that I have taken, focused on getting the most results from the smallest bud

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

get possible, if that is your goal, then making money with your tickets and getting marketing value is as good as it gets.

The

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ottom line is that the time, effort and money spent designing tickets generally pays for itself. It may not be cost effective t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

o hire a full time graphic designer to create tickets for you, but it does deserve your attention as you plan your future events

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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We have finally reached the end of our installments on medical billing of oxygen claims and the CMNs that go with this billing. In this review we cover the GX2 record, which is facility information.

A factor is basically a financial institution that purchases accounts receivable from businesses. The factor normally bears the credit risks associated with the accounts receivable purchased by it. There are about twenty firms in the United States engaged solely in factoring. These firms raise their operating funds by issue of equity and debt capital.

A corporate gift that is appropriate, an executive gift that is appreciated, a client gift that is actually remembered; what actually works? Smoked salmon gifts have become in vogue for more than just party appetizers.

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