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You have a great product or service that you would like to sell online. You are thinking that this would be a wonderful way to have a more flexible

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

lifestyle, be your own boss, and have the potential to make lots of money all while doing something you feel passionate about. All of this sounds pr

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

mising, but make sure you keep the following things in mind:

Having your own business will give you flexibility—don’t expect freedom, though.
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

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When you work for yourself you can make your own schedule. This is great but be prepared for the 24 hour 7 day a week commitment. You may not
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
be sitting in a desk from 9 to 5 but you are always “on”. You will have to be very disciplined about turning off and taking time for yourself, away
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro
from the business, in order to keep your sanity!

Believe in your product or service.
It is so important that you believe in the produc
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
or service that you are selling online because there will be times when you are feeling like nothing is going your way. There will be many ups and
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
downs, including many unforeseen challenges. Your belief and passion for your product is what will get you through.

Don’t expect things to happe
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
overnight. Be patient.
The web gives you access to millions of people but they won’t come running just because you have a web site addres
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
s. You have found your target market, now help them find you. This takes time especially if you have a limited marketing budget. Before you launch i
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
is important to build a plan for getting noticed and understand the marketing costs associated with it. Think about both traditional and viral mark
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
eting methods for raising awareness about your site and don’t forget about search engine optimization.

It’s just you but that may not be what yo
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
r customers will think.
You will be working like a dog to build a high quality, professional online business all on your own or with limit
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ed support but don’t expect your customers to know that. Chances are your customers will think your “company” is much bigger than it is. When someth
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ng goes wrong (e.g. a mistake with an order) you can’t expect customers to realize how hard you are working and that any mistake is an honest mistak
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
e, not an example of your company being careless about its customers or trying to “scam” them. Don’t be discouraged! Keep a high level of customer s
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
rvice no matter what as it is exceedingly important in building and maintaining a good reputation for your business.

Be open to change.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
What else could you be doing to build the business? The business model you start with may not be the one that ultimately leads you to success. Thi
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
k about possible partnerships. Does your pricing model make sense? Pay attention to customer feedback and be open to making changes based on that fe
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
edback.

Although it’s not without its challenges, having your own business can be incredibly rewarding both emotionally and financially.

Good luck

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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