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  • E-Folder - Shyness-A Habit That Hurts More Salespeople Than Smoking or Drinking

    80% of Americans are shy in at least in some situations, according to Dr. Phillip Zimbardo of Stanford University, who reported this finding in his book, SHYNESS.

    That makes shyness a more univers
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    al disability and a more vexing problem than excessive smoking or drinking.

    I’ve trained boisterous, burly 250 pound salesmen who have no trouble exuding confidence when closing deals face to face
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    but they break into a cold sweat when they’re asked to get on the phone and make a few calls.

    How can you cope with this malady and succeed?

    I have a different take on this topic than most, beca
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    se I see shyness as a HABIT, and not as an inborn personality characteristic. I consider it a set of behaviors that we repeat because we find the results rewarding.

    How can that be?

    Well, let’s i
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    agine a backyard barbecue. A shy person could elicit attention and sympathy because she doesn’t seem to be having any fun. Attention is reinforcing, and one can get it on a fairly consistent basis
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    y acting shyly.

    Moreover, shyness enables us to avoid what we anticipate will be even more painful episodes and encounters. If you can sidestep having to serve on that industry conference panel yo
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    ’ll reduce the possibility that you’ll look foolish before an important professional audience when it’s your time to stand and deliver.

    Every time you avoid a disastrous outing you might reward yo
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    urself by silently saying, “Whew! I dodged another bullet!” and feel relieved.

    The key is to work at breaking, or at least better managing, the avoidance habit.

    Instead of saying “no” to potentia
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    ly face-losing encounters, we should practice saying yes. By doing what Dr. Albert Ellis calls “shame attacking” exercises, we can peel away our resistance to acting more extroverted.

    For instance
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    as a kid I recall being shy, taking rides with my parents and hearing them, and their friends, remark, “He’s so quiet!” I assure you I was the loudest guy on the playground and athletic fields, bu
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    yes, the art of conversation with adults wasn’t my strong suit before adolescence.

    I had to work at public speaking to overcome my fear of it. I did just that and before long I enjoyed performing
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    in forensics, debate and in drama.

    Building on my new communication skills, I put myself through college and graduate schools in sales and management and even taught public speaking at the univer
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    ity level for several years.

    But I have found that shyness is an ongoing battle, and we never totally and completely defeat this foe.

    In other words, if we don’t practice shyness attacking behavi
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    rs on an ongoing basis, relentlessly, we will RELEARN and succumb again to our shyness.

    For example, there have been times in my consulting practice when I haven’t had to sell very often. A few bi
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    g clients, and some very successful indirect marketing initiatives, have been lucrative enough to keep me involved delivering programs without having to repeatedly sell more of them.

    So, from time
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    to time, I’d get rusty and more significant, my sales reluctance would build to the point that I would have to force myself to cold call. Of course, once I succeeded, I reminded myself of how effec
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    ive I am, and I zapped any timidity that had built up to that point.

    You may have heard the expression that the best way of taming our fear is to perform repeated acts of courage.

    If you’re shy,
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    nd you want to succeed, this isn’t an option.

    It’s a necessity.

    You may feel especially vexed by shyness if you tell yourself that you shouldn’t be feeling it. Looking back at having wrestled wit
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    it successfully, before, you might feel some shame that it is bothering you again, particularly if you're in a high-profile setting in sales, management, consulting, or professional speaking.

    I s
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    ggest thinking of battling shyness as the dues you have to pay, periodically. If you haven’t chipped-in for a long time, you simply have a bigger balance to pay off, but believe me, you can do it


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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