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Anyone who has done any selling realizes that some forms of rejection are inherent in the selling process. Obviously, not everyone will buy.

When a sale doesn't close, two types of salespeople emerge. One knows tha

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t his/her best has been done, but factors beyond their control may have caused a blockage to making the sale. The other type of salesperson is one who takes rejection personally, experiencing residual low self-estee

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

, and self-doubt about the future or the next selling opportunity. Such self-doubt will most likely cause this type of salesperson to attempt to dominate and/or control the next prospect. This action will greatly in

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ibit the possibility of closing the next sale. Unspoken customer resentment, or, apathy will result.

It has been my experience, while working with salespeople over the last few years, that the chief inhibiting forc

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

that precludes sales success is self-doubt. How does this self-defeating mechanism originate? In childhood! So many parents see their children as extensions of themselves! If they experience self-doubt as parents o

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

in their overall personas, they often impose their self-doubt on their children through domination, or control to compensate for perceptions of weakness. Any lack of personal strength or self-doubt in a parent will

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

greatly reduce recognition of a child's own strong abilities. They may even regard their children as a threat. A child's strengths can be a powerful spotlight on what they failed to accomplish - either in their own

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hildhood or in their adult life. It is quite difficult for a child to succeed or realize their potential in this environment.

Success may even bring guilt for the child, because it may create a perception of separa

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ion from who and what the parent is. A foundation for self-doubt has been laid- the child may succeed in some way, but will it be acknowledged? Or, the child's success may bring out that classic remark, "You should

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ave done better." "Why didn't you get an A?" A child will then have self-doubt and any success will appear empty. In this powerfully negative dimension, an overall question will surely arise - "If I'm successful, wh

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

will recognize or appreciate it?" Thus begins self-doubt, which can become a life-long pattern.

Very few people become salespeople as their first choice of occupations. They land in a sales job. The principal reas

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

n for this may be about money, but a more important reason is that in sales there is a daily opportunity to prove oneself - in an attempt overcome self-doubt. Along with this quest for validation, difficult question

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

will soon emerge: "Can I really do this work successfully? Can I perpetuate any success that I might create? How can I move up to the next level of success?" Infused with some degree of self-doubt, these reactions

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ften become part of the fabric of a salesperson's work life and personal life.

How can these patterns of self-doubt be healed or changed? First, there must be an acceptance that no degree of selling success can fil

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

in the emotional or practical reactions to what did, or didn't, happen in one's youth. Any attempt to gain power over others in the selling process to compensate for self-doubt or weakness in one's background is co

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

pletely futile.

Secondly, realize that everyone, at times, has self-doubt. A way to overcome it is to make conscious supportive choices at these difficult times. A fine one is to seek out communicational intimacy,

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ith a trusted friend or relative, through emotional honesty. Positive emotional connections help to create a supportive environment when self-doubt is present. The power of emotional truth also creates a profound se

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

se of unity and well-being at times when low self-esteem spontaneously arises out of self-doubt.

Thirdly, organize your daily thinking around the inner strengths that you possess. These might be honesty, loyalty, c

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

eativity, dedication to completing tasks, tenacity and/or most importantly, your love for family or friends. Whatever your personal strengths may be, honor them. Remember, it is the qualities that cannot be taken aw

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

y from you that have the most value in life - even in the face of self-doubt. This isn't just self-talk in the midst of self-defeating patterns. It is honoring the best of who you are while in the midst of adversity

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Throughout the United States many consumers and businesses are electing to purchase bottled drinking water instead of tap or well water. Many consumers are choosing bottled drinking water over tap or well water because of the level of contaminants and bad chlorine related taste.

Most of us are involved in some form of business acquisition for our respective companies. We all know that winning business often requires a significant investment in time, resources and energy and that the thrill of the chase is an exciting one. Isn’t it a shame that sometimes the customer, who you worked so hard to win, cancels the order during the initial stages because someone somewhere has let them down.

If you are shy about marketing your products and services because you feel too tied to the product, you are not alone. There are thousands of small business owners that have a difficult time talking about themselves and selling themselves. However, there is a way to make it easier.

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