E-Folder - Business

Since the days of telephone party-lines, it has been a fact of life that some communicators have tended to cause others of us frustration. Teenagers tying up the family’s only telephone line for hours o

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

n end; then the computer tying up the line for hours on end. Our mail boxes have been so over-stuffed with junk that it is truly a joy to find an honest to goodness letter or card amongst the ads, flye

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s, and other uninvited materials. Countless family dinners have been interrupted by telephone selling campaigns. One by one, technology and/or legislation address the annoyances, or we flee to the nex

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

thing, and today we find ourselves with more personal communications choices than ever. Individual mobile phones for voice, text, and video; we have not only cut the phone cord, but in many cases the c

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

mputer cord as well. More laptops are sold than desktops as of last year, and for businesses the increasingly popular Personal Digital Assistant/Mobile Phone combination devices are becoming a norm.

Un

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ortunately with all these conveniences and choices have come new opportunities for abuse, arguably the most widely annoying form of which today, is email abuse. Email abuse takes on many forms with com

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

on terms such as spam, phishing, and the spreading of viruses all of which decrease the overall efficiency of, confidence in, and perhaps even use of this valuable communications tool. Yet the attracti

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

eness of e-mail as a marketing tool is unshakeable. Quick, reliable, targeted, multi-media-capable, and virtually free, it is hard to dismiss email as a valuable way to communicate, and market your bus

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ness. So, is it a practical idea to consider email as an effective marketing tool in today’s environment? Consider the following simple guidelines and I think you will agree the answer is a resounding

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

YES!

1. Comply with the Federal CAN-SPAM Act of 2004. This legislation simply requires sender to: a) provide recipients with an ability to opt-out of receiving more email, b) identify the email as com

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ercial (no misleading subject lines, or e-mail addresses in the “from” field), and c) include sender’s actual physical address in the email. Although as in any Federal Legislation there is a lot of fin

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e print, this is the crux of the requirements and not difficult to comply with. Visit www.ftc.gov/bcp/online/pubs/buspubs/canspam.htm for additional information.

2. Once you are comfortable with CAN-SP

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

M compliance, the next step is to make sure your intended recipients can receive your mail. Some users today apply filters which block incoming mail unless it has been pre-cleared as desirable. This is

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

normally done via an “accepted email list” or using the recipients contact list, so make sure you are on their acceptable address lists. There are many ways to do this off-line, or you can use an opt-i

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

registration through your website for example. Provide something useful to our recipient for adding you to their list and it is a win-win. The idea is that the recipient wants to receive your mail, no

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

that you are forcing it on them.

3. Build a good list over time, monitor the results and provide relevant and useful content. Coupons, special offers, and probably most important good, information wi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

l keep your recipients loyal to your list. Don’t over-send correspondence. Frequency will depend on your objectives and the value to your targeted audience. Solicit and heed feedback.

Due to a rapid

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

y developing market for providers of Email Marketing and Campaign Management, spending on email marketing is expected to reach $1.1 billion in the next 4 years according to Jupiter Research but the good

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

news is you can do it yourself with a minimum of effort and expense. Oh, and one more piece of good news…spam emails are forecasted to decline about 13% per year from an estimated 3,253 per year in 200

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

to 1,640 or around half.

When done well, e-mail marketing provides cost-efficient, targeted results and helps reduce the amount of communication annoyance. Don’t be afraid to use it to your advantage

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.e-folder.org.ua/article/37324/e-folder-Are-You-Afraid-of-Email.html">Are You Afraid of Email?</a>

BB link (for phorums):
[url=http://www.e-folder.org.ua/article/37324/e-folder-Are-You-Afraid-of-Email.html]Are You Afraid of Email?[/url]

The author successfully explains the importance of having a professional logo design for success of any business. While most businessmen would spend a lot on other accounts, they are often thrifty while getting a logo, but isn't it important to invest in a proper logo that will be the face of your company to the world?

Deciding on the message you wish to send to your customers is not as easy as it first appears. First, you must decide what you want them to do and, second, what will have to be in the message to persuade them to do what you want.

This article will show you how to use postcards to outperform the competition and increase your ROI. Now that I've made a huge promise to you, let me deliver the goods...

Tags

Links

E-Folder - Are You Afraid of Email?

Related Articles: