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Many franchisees of large companies believe that their franchisors are completely and

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

totally responsible for their success. And most franchising companies have really su

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ccessful marketing programs set up for their franchisees. However, I want you to cons

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ider something for a moment and that is all marketing regardless of the type of busin

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ss changes slightly with regional variations and demographics.

This is not to say th

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

at your franchisor’s marketing plan will not serve you, as it surely is proven and is

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

a Great Start. But I want you to start thinking about your place in the community ar

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ound you and think on the comment by politicians that all politics is local and to th

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t point all marketing is too. Why? Well it is simple really, you see consumer buying

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

behavior and the desires of the customer are not universal.

Sure many of the aspects

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

of needs of humans are similar; that is to say Maslow’s Hierarchy of needs right? Bu

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t you must custom tailor your business to meet the needs and desires of your local co

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

munity. So you need to join your Chamber of Commerce or two. You need to join a servi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ce club or two. You need to involve yourself in events and activities. You need to do

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

nate gift certificates, prizes and such to silent auctions.

Ask your franchisor for

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

a royalty discount, as it helps their brand name too. Each time you get your franchis

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

d business in a newspaper story send it to the Franchisor along with a write up of a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

simple outline of how you did this. Other franchisees with similar demographics will

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

pick it up and do it and you will help them too and increase the brand name recogniti

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

on for the whole company and this helps everyone in the system. Consider this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Political Economy is the study of social relations, particularly the power relations, that mutually constitute the production, distribution, and consumption of resources. In the 20th century there has been a sharp rise in the media industries (i.e. radio, television, film, newspapers, etc.). Corporations are now scrutinizing the economies of these media companies.

When it comes to modern career development, one thing we can all count on is change. With the advent of technology, telecommuting, and E-commerce, how work is performed is in a state of reinvention....

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