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What is subliminal persuasion? It is influencing people with more than just words. It is the power of what lies behind or beneat

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

h the language. It is influencing people at a level below their conscious recognition. People often don't realize they are being

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

influenced during a conversation by a smile, making even that a subliminal technique. Here is a more subtle method.

Sublimin

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

al Persuasion Using Their Words

There is a power in words, and when it comes to influencing others, there is even more powe

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

in using their own words. What are "their own words?" Their are two categories.

Category one includes any words, phrases or ex

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ressions that a person repeatedly uses. For example, pay attention and you might notice that a person often says, "I see," or "I

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

can understand that." The simple way to use this knowledge is to start using those words and phrases. Start a sentence with, "Y

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

u can see how..." or "You can understand how..." Using their own words makes the person feel like they know ad can trust you. Th

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

us, persuasion is more possible.

Category two includes the anything a prospect specifically said he wanted. Did he say he wante

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

a home with an office? Did he specify what kind of stereo system he wanted in his new car? Did she want to keep the cost of her

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

running shoes under a certain amount? Try to really "get" what it is the prospect is looking for, and the language they use to d

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

escribe it. This is important for the following part of this subliminal persuasion technique.

Assuming you have what the prospe

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t needs, restate what he said he wants, and then show him how you can give him that. Internal consistency is a normal human need

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

, so we don't like to act against what we say. That is why this technique works so well.

Suppose, for example, you are selling

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

prospect a vacation. You listen to what she wants, and you find something that fits her needs. At this point you would say some

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

hing like, "If I remember right, you said you wanted a warm beach, nearby nightclubs, and under $2,000 for the week. I think you

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

're in luck. Both packages we just looked at fit your criteria. Would you like to book the Jamaican or the Bahamas package?"

It

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

is difficult for a person to say they're not interested when you find exactly what they said they wanted, and you remind them of

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

their words. Most people won't even notice that you are using their exact words. They'll simply feel uncomfortable contradictin

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

what they said. It is easier to agree. That's why using a person's own words is such a powerful subliminal persuasion technique

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The media person scheduling your advertising, whether in-house or working for a broadcast outlet, is probably not trained in how to schedule your advertising for any sort of effectiveness. You can have terrific ads, but if they aren't scheduled right, you will over- or underspend, and any given listener will not be exposed to your message with enough frequency for it to work.

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