E-Folder - Business

There are many different press release companies that offer both the writing and distributing of press releases on the World Wide Web. We have used some of these companies and we have seen very little results and paid for it through the nose. As a matter of fact, as

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

a locally based service company, we have seen much more results from writing and distributing our press releases to local publications ourselves. Getting a press release published in many small local newspapers at one time is sometimes just as effective as getting yo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ur press release published in a major publication. Regardless of what you hear, the fact is that newspapers still beat local search methods on the Internet when it comes to driving customers to your door that are ready to purchase. The only difference is the price of

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

the advertising. Newspapers are very expensive to “advertise” in but they will publish your press release for free!

Writing a good press release and mailing it to the right people is usually the quickest and least expensive way for any small business to generate a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

lot of exposure, new customers and orders. Unfortunately, a majority of small businesses do not write or distribute a single press release ever. You should make writing and distributing press releases a part of your well rounded marketing scheme.

What a lot of smal

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

l businesses don't realize is that many magazines and newsletters depend on press releases to fill their pages. They will use your writings as “filler.” And all you have to do to get you press release printed in some publications is to usually mail the publisher a co

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

py of your press release.

We utilized many free press releases when our company was new back before we had enough money to buy advertising. We still use press releases today for any newsworthy reason we can. Over the years we've learned that when writing a press r

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

elease, these are our main objectives:

1. To get the press release accepted by the newspaper editor and printed in the publication.

2. Once printed, to get the press releases read by people who get receive the publication that the press release is printed in.

3.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

To get the desired reaction from people who read the press release and are potential customers. The desired action is designed before we write the press release.

We've discovered that writing a press release that looks and reads like an article from the magazine

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

has a better chance of ending up as a featured article in the magazine than one that reads like an advertisement.

Here's how to write a press release that will get your company noticed.

Guide to Getting a Press Release/Article Published

1. Identify magazines, new

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

letters and newspapers whose readers are specifically interested in the product or service your press release will be about. Although “carpet bombing” does work try to avoid the general interest publications that cover a wide range of subjects and target just the pu

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

blications that reach your potential customers.

2. Once you've identified a particular publication that reaches your target audience, call and ask to have a sample copy of the publication mailed to you.

3. With the Sample copy of the publication in hand, look thr

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ough it and identify all the press releases or press release/articles printed within it.

4. Use the sample press release or article already printed in the selected publication as a guide to write your own press release. Structure your press release so that it close

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ly resembles ones already printed in the publication. Include all of the elements found in the printed press release. This includes photos, typestyle, total length of Press release, length of headline, everything.

5. Once you've written and proofread your press r

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

elease, print it out in a format that fits in the magazine. This is so you'll have an idea of how it'll look if the magazine accepts it. If the press release is too long or too short, fix it. You want to be sure your press release/article is just right for the maga

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

zine.

6. After you've done all this, print the press release on your laser printer using your best paper, attach a high quality black and white photo, write a short cover letter, and send the press release to the editor of the publication.

7. Repeat this same pro

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

cess with several other publications.

General Notes:

1. On all press releases (but not on articles) include the phrase, 'Review copies available'. This gives the editor a chance to decide to write a full review of the product. Don't do this on articles because t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

hey should be the equivalent of a review for the product anyway.

2. Always include a photo with the press release. We go to great lengths to pose the photo in a manner that is most likely to appeal to potential customers.

3. Always send a press release in a 9 x

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

12 envelope, with a cardboard insert to keep it from being bent.

4. Always call the magazine and identify the proper spelling of the name of the person the press release article should be sent to.

Always be prepared to answer questions about anything printed in th

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e press release. The editor may call, and if the press release is printed customers will call. Always treat these calls like they are the most important ones you'll ever get, because they are.

© 2007 Affordable Concrete Cutting Massachusetts MA, All Rights Reserve

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.e-folder.org.ua/article/33163/e-folder-Getting-Your-Press-Release-Published-Offline.html">Getting Your Press Release Published Offline</a>

BB link (for phorums):
[url=http://www.e-folder.org.ua/article/33163/e-folder-Getting-Your-Press-Release-Published-Offline.html]Getting Your Press Release Published Offline[/url]

For each and every company, their customer service department is almost as important as the sales department. Yes, you can sell, but are the customers satisfied with the product? Customer Service representatives hold the difficult job of serving as a buffer between the company and the customers. They soothe angry customers, answer silly and hard questions, at the same time protecting and upholding company policy

Can you afford to hate reading when we live in the Knowledge Economy? Do you need the competitive edge to stay on the Fast-Track?

As a Manager is the feedback you get the truth, or is it what the workforce think you want to hear? How do you know the difference?

Tags

Links

E-Folder - Getting Your Press Release Published Offline

Related Articles: