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When you have free time, do you find yourself reading up on your industry? Do you brainstorm ideas on how to improve your company's product, service, or customer experience on

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the weekends? When you wake up Monday morning, are you excited to start your day?

For the vast majority of people the answer is no, because they work for someone else!

As a p

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rely unscientific study based on my personal experience interacting with hundreds of people at dozens of companies, I would estimate that about five to ten percent of people at

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ny given company truly love their job. Keep in mind, most people will never admit to you (or even themselves) that they aren't passionate about their work. They could be in de

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ial about it, be completely unaware that something better exists, or have convinced themselves that where they are is perfect because admitting otherwise would mean they'd have

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

o change! Get to know someone well enough and this embarrassing truth very often will come out.

Of course, keep in mind that I didn't say ninety percent of people hate their j

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

b. I did say that ninety percent (or more) of people aren't passionate about their job.

You can test this theory for yourself next time you are at any type of social event. A

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s you are standing there meeting new people and desperately trying to make small talk, two inevitable questions will come up: Where are you from? And what do you do?

Whenever

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

find myself in this situation, the second question in particular always intrigues me, and I tend to look closely at how someone answers it. As with all communication, the non

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

erbal (voice tone, pitch, variety, speed, and most importantly body language) says so much more than the actual words coming out of their mouth.

Some people can't wait to bubbl

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

away about their exciting projects and are truly inspiring in their commitment and passion. But the majority of people, when asked this question, have their eyes dart to the g

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ound for just an instant. They recite the line they have used so many times before with just a hint of shame, "I do sales at a large medical distribution company". As you list

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

n (wondering to yourself, what the heck do I know about medical sales and what the heck will my next small talk question be), they watch your face to see what your reaction will

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

be. Will you be impressed? After all, they did say "large" distribution company. Or will you see through their social mask and discount them as another boring person you met

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

at the party.

Ask them how they like it and you may hear some words like "It's not too bad", "It'd be better if...", "But it has great benefits", and "Next year it might...".

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

f you ask enough people this question, you will start to be able to spot them from across the room. Without even asking, I can usually spot the people in the room who love thei

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

work. They are having the most fun!

You too can discover a job you love. For most, it won't be a magical discovery that suddenly hits you. It's an ongoing process in life o

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

noticing when you are having the most fun, and starting to incorporate those experiences into your work. Of course, this is much easier to do if you are self employed!

When y

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

u are ready to get started, there are a number of fine books on the subject, but if nothing else I hope I've convinced you that your work and play can in fact be one and the sam

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

. Stop thinking of your job as "what I have to do", and start thinking of it as "what I want to do". You just might wake up one Monday morning absolutely excited to go to work

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Companies think if they got to now about their customer once, they do not have followed on them in future to get more selling and leadership. They become complacent. Read how these factors affect the bottom line of these businesses.

Advertising online is really important for the online business. It is also very effective. You can use different types of online advertising methods to get the desired result. Place all your online advertisements in a website that...

In your career, as well as in your life, to achieve full capacity and happiness, all of you must be going in the same direction. For career and personal success to achieve its fullest potential, the inside and the outside must match: strength, motivation, passion, strategies and goals must be consistent with who you are and be an extension of who you are -- not to define yourself, but to be defined by you.

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