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This is a powerful strategy that most marketers are not using correctly.

The top marketers know how to "Turn On The Viral Storm!"

Viral mark

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

eting is nothing new. Yet very few people are able to use it effectively, if at all.

Smart marketers insist on adding some form of viral mark

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

eting to everything they do or create!

With products, they offer branding/customizing of their reports and ebooks so that others can easily p

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ss it on, by either selling or giving it away for free.

BUT...in order for a viral product to spread all throughout the Internet at warp spee

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

d, it has to have a high-perceived value - it has to appear extremely valuable!

From the very first step of offering your viral product throu

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

h your website, you must make sure that your readers understand the high value that it offers... the importance of them reading and acting on

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

it right now! Not tomorrow or next week.

Firstly, your sales page, email (and even the contents inside the product) has to sell hard and stre

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ss on the powerful benefits of that product...even if you're offering the product for free! Otherwise, most people who download your product w

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ll never read it. And your viral system will come to a grinding halt. They have to read it and get excited about passing it on.

Secondly, you

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

r content actually has to be powerful and unique! If it's not, most people won't download or request for it. Out of those who do, most will n

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t do anything with it.

Thirdly, the key to getting your viral ebook spread all over the Internet is to make it easy for others to distribute

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

it! And this is where most marketers fall short.

They assume that their distributors are all 'expert marketers.' They don't provide instructi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ons on branding the viral reports/ebooks, they don't show them how to upload the report to their sites, or how to market the report/ebook to o

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

hers, and they don't offer help to get them set up.

As a result, only one or two people (out of every 100 that download your viral report) ar

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e able to spread your report out to the world. The rest either can't figure out how to brand it, or just don't know how to pass it on to other

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

.

You could have the best report or ebook, with a powerful message or killer tips. But without a proper distribution system it will just sit

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

on your readers' computer, collecting cyber-dust.

You'd be better off creating just one or two viral products the right way, instead of creat

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ing a bunch of them that never really go anywhere because the most important components of what make a viral product viral are missing.

A vir

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

l product that's designed correctly (as explained above) can come to life! It becomes almost organic - and begins to spread throughout the wor

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ld like a living, breathing organism.

That's what real viral-marketing is all about. And that's how the most successful marketers are doing i

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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