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E-Folder - Create Brochures For Your Businesss That Get Results
A company brochure, done correctly, adds legitimacy to any small business. If you are a new entrepreneur who is just
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
getting started, you may not have money available in the budget to pay a professional to produce company brochures.
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
However, with a word processing program, careful writing and attention to the tips below, you can produce professio
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
al looking brochures that will speak directly to prospects and win new business.
I. Make the brochure cover attr
I. Make the brochure cover attr
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ctive
Your brochure cover must be attractive and so compelling that prospective clients want to open it and c
Your brochure cover must be attractive and so compelling that prospective clients want to open it and c
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ntinue reading. Use appropriate graphics and evocative titles that clearly state what the brochure is about.
II.
II.
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
Your brochure copy should be logical
Be sure the information flows smoothly. Does it have a beginning, middle
Be sure the information flows smoothly. Does it have a beginning, middle
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
nd an end?
III. Make your brochure easy to read
Eliminate technical jargon and over used buzz words such a
III. Make your brochure easy to read
Eliminate technical jargon and over used buzz words such a
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
"solutions". Have someone unfamiliar with your line of business read your brochure copy. Ask whether the informatio
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
was clear to them and consider incorporating any suggestions offered.
IV. Triple check for spelling and grammat
IV. Triple check for spelling and grammat
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
cal errors
Misspelled words and grammatical errors immediately signal "amateur".
V. Hold your prospect's
Misspelled words and grammatical errors immediately signal "amateur".
V. Hold your prospect's
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ttention by speaking directly to him or her
Clearly state how your product or service can benefit the reader.
Clearly state how your product or service can benefit the reader.
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
hat makes yours the precise thing that will fill your prospect's need or solve his or her problem?
You must let you
You must let you
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
prospective client know what they can do to get a hold of your product or service.What number can they call? Should
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
he or she make an appointment, visit a physical address or your web site?
VII. Include pertinent contact and sal
VII. Include pertinent contact and sal
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
information
You were able to hold the reader's attention, you explained the virtues of your offering, sugges
You were able to hold the reader's attention, you explained the virtues of your offering, sugges
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ed that they contact you, now here's the essential final piece. You should provide any of the following that is appl
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
cable to your business on your brochure:
- telephone numbers - both voice and fax
- business address and hours of
- telephone numbers - both voice and fax
- business address and hours of
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
peration
- web site URL and email addresses
- methods of payment accepted
- business logo, trademarks and copyrig
- web site URL and email addresses
- methods of payment accepted
- business logo, trademarks and copyrig
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
t information
Following this checklist, you will produce a clear, well written brochure to help you get those sales
Following this checklist, you will produce a clear, well written brochure to help you get those sales
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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