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Fear will jetison you into fight or flight mode. Resistance will try to figure things out. Why? Because fear is a vibration of powerlessness and resistance is a vibration of opposition.

On an energetic level, powerlessness feels quite different fr

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

om opposition. Test it out. Think this thought: fear. How did your body respond to the thought of fear? Did you notice your eyes dilating? Did you experience rapid and shallow breathing? Did your eyes narrow and dart around the room looking for

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

n escape route or assault weapon? Could you feel your body winding-up, getting ready to spring?

Now, think this thought: opposition. How did your body respond to that thought? Did you feel your arms crossing protectively in front of your chest? D

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

d you notice your feet spreading apart, taking a wider stance? Could you feel your breath deepening in preparation for a standoff? Think Wyatt Earp at the O.K. Corral.

The Voices of Powerlessness and Opposition

Run! Go! Command is the voice of po

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

erlessness. Fear expresses itself in short, one-word phrases. That's because the part of the brain that functions when you are in fear is the reptilian brain, the brain stem. The reptilian brain is driven by fear, focuses on survival, and takes ove

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

r when you feel threatened or endangered.

What is holding me back? What am I afraid of? Questioning is the voice of resistance. So are statements such as, "Go ahead; make my day." Resistance expresses itself in complete sentences. That's because

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

the neocortex governs your ability to speak, think, and solve problems. It is the most evolutionary, advanced part of your brain and affects your creativity and ability to learn.

Fear, the Great Mobilizer

Governed by the reptilian brain, fear bypas

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

es the neocortex and mobilizes the body into action. Whether real or imagined, fear is a powerful biological reaction that kicks in when you physically feel threatened. Fear prepares you for fight or flight. To attack or run.

Fear is a ten, on the

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

power-to-powerless scale of one to ten. Feeling afraid is a seven or eight. Feeling terrified is an eight or nine. When you are feeling afraid or terrified, you still can think. You are still operating out of your neocortex. Once you hit ten, tho

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ugh, you're cooked. You've dropped down into your brain stem and are galvanized to action.

Resistance, the Great Immobilizer

Resistance is your neocortex alarm bell alerting you to opposition. Slight uneasiness is a one on the scale of no resistan

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e-to-great resistance. Four or five is confusion. Upward from that are agitation, frustration, inertia, and anger. Worry, guilt, and self-doubt weigh in at the three or four mark. Discouragement and scarcity range between three and nine, depending

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

on the intensity of the feeling.

The higher you go up the scale of resistance, the more opposition you feel. The more opposition you feel, the more immobilized you become. Your degree of immobilization is directly proportional to how important some

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

hing is to you. Pushing through or ignoring your resistance makes things worse. To make things better, discover the answer to the question, "What do I need to allow?"

Five Steps to Turning Resistance Around

Hope floats on Isaac Newton's Third Law

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

of Motion: "For every action, there is an equal and opposite reaction." Vibrationally, allowance is the opposite reaction to resistance. Want to figure out what's really going on with you? Allowance is the key,.

How do you do that? Ask the quest

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

on, "What am I resisting?" Rather than answering it, turn it around. Ask:

• What do I need to allow?
• What is being called forth from within me to allow?
• What do I need to allow in, so I can feel full and inspired to move forward

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ith my great idea?

Step One: Ask yourself whether you are experiencing fear or resistance.

Step Two: Find the one word that best describes what you are experiencing. Identify what you are feeling, not what action you think you should take. Such

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s:

Anxiety Blockage Confusion

Step Three: Keep Newton's Third Law in mind by remembering that the solution is contained in the problem. For every action (resistance) there is an equal and opposite reaction (allowance). Find the complementary oppo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

site to what you are feeling, and you will have found the key to turning your great idea into reality. Ask, "What is the antonym--the complementary opposite word--for what I am experiencing?"

Anxiety = Ease Blockage = Openness Confusion = Clarity

S

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ep Four: Determine what allowance is being called forth. Ask yourself:

What do I need to feel ease around? What do I need to be open about? What do I need to clarify?

Step Five: Take immediate action in the direction of your allowance--along

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

our path of least resistance. Ask:

What action of allowance would easily and effortlessly move me toward the manifestation of my great idea?

What is the first step I could take along the path of least resistance that would align me with what I want

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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