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Humans are a visual species. According to the secretariat of the Seoul International Color Expo 2004, 92.6 percent of consume

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rs put more importance on visual factors when purchasing products than on physical feel, hearing or smell, and 84.7 percent t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ink that color is the visual factor most used for making buying decisions.

So how can this apply to vending machines?

If co

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

or is the number one factor that consumers use to determine what to buy, then it stands to reason that in order for customers

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

to even approach a vending machine to look over the products inside, the color of the vending machine itself has to entice th

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

m there. There are several ways that color can influence consumers, and vending machine owners should be aware of them.

C

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

loring Moods

Research has been conducted for decades to determine how different colors affect mood, resulting in things

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ike "drunk tank" pink jail cells meant to help calm down inmates and a 34 percent reduced suicide rate when London's Blackfri

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

r Bridge was painted green. Studies have also shown that color can affect appetite. Gray is an appetite suppressant because t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ere aren't many naturally occurring gray foods. Reds and greens, on the other hand, are the colors of many fruits, vegetables

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

and meats that are commonly eaten.

By using the psychological ways color affects most people, vending machine owners can cho

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

se colors for their machines that will inspire consumers to investigate their candies and products.

Aesthetic Appearance<

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

b>

Color can also be used to draw attention. Research shows that the human eye can't absorb all visual information at once.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

olor is a great way to emphasize or de-emphasize certain objects in the visual landscape.

Vending machine owners should choo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e colors for their vending machines that coordinate with the machine's surroundings, while using little touches like gold acc

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nts, chrome trim or wooden stands to help stand out against the backdrop of the office, store or restaurant.

Not just the co

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

or of the vending machine, but the combination of colors used can affect how the machine and its products are seen. Many vend

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ng machines have different accent colors for their stands, lids, chute doors and coin mechanisms. Very few vending machine ma

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ufacturers offer owners options for both the body and the accent colors. With this unique option, owners can customize the lo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

k of their machines to create an identifiable branding or handpick colors for each machine depending on its eventual location

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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E-Folder - Utilizing the Power of Color for Vending Machines

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