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Increase in your business and finances will not just happen because you want it to, heck, it won’t happen even if you desperately need it to. No, the key to increasing your business, income and profits is more sales and new customers. Of course you do not

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

need to be a rocket scientist to figure that out, but you do need to figure out how to make that happen.

As you know by now, to get new customers and more business, there is an easy way, which the rich do, and the hard way, which the masses do. The quest

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

on is, which way do you want to do it?

The Hard Way which the masses follow is to go after and bug the heck out of people who have no interest in what you have, or have no money for what you have. Either one is the road to misery, frustration, and patheti

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

results. Here is what I want to know?...

“Why do we insist in working with the wrong people…people who are broke, lazy, flakes, full of do-do, don’t want what we are offering and then hope our sales skills can change them?”

The truth of the matter is we

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

do this because we have been taught and trained to do it this way and so in our sub-conscience we believe this is the way to increase even though our results, emotions and bank account tell us this way does not work. I was on this road for 15 years and alm

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

st went bankrupt! Thank God I had the good fortune to find Mentors who got me off the hard road and put me on the easy road.

The Easy Way…in a nutshell here it is; You don’t find customers, you make yourself known so that “your customers” (people who want

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

and can afford what you are offering) can find you! Remember, it does not matter what you sell, thousands upon thousands of people out there want it. There are so many people out there who want what you are offering that it will make you a multi-millionai

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e many times over. Why aren’t all those perfect customers beating down your door with their money? They can’t find you, heck, most don’t even know you exist.

Rule #1:

It is your responsibility to make yourself visible in the market place, Not your cust

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

mer’s responsibility to find you playing Peek-a-Boo for you!

If your business, income and profits are not where you want them to be, you don’t have a money problem you have an exposure problem. If you think you lack customers or new business, think again

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

what you lack is adequate exposure. Better known as “Market Presence”.

The fastest pathway to cash and more business is through “Aggressive Exposure”. The more people know that you are on this planet the more customers and business you will get. There

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

eally is no such thing as selling unless you are addicted to misery. Let me give you an example…

Last week I went shopping for a new bed. I don’t know about you, but getting a great nights sleep is very important to me. Personally, the quality of the be

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

d I sleep on determines the quality of sleep I get. So when I went looking for a bed, it was already set in my mind that I was going to spend $3,000 plus for the mattress. When I walked into the show room of that store I was pre-sold, I was that salesman’

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

perfect customer. I told Jr. to hold the shop talk, just show me your best bed and educate me on it.

The point is how did Jr. get so lucky and get this sale? His boss had the good sense to consistently make his Market Presence known on a small local rad

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

o. His radio ad was like a batman flood light shining in the sky that said, “All pre-sold customers who are ready to spend a fortune on a new bed, here I am” and like a walking Zombie I walked in and walked out with $3,780.00 less in my bank account and tw

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

fluffy pillows under my arm!

Do you know how many people out there that are buying high end beds? I don’t know either, but I can guarantee you there are plenty! Every high end hotel has one of those expensive beds, why do you think they charge an arm an

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

a leg to stay there?

Rule #2:

If someone shows no interest in what you are offering or if they don’t return calls…let them go and move on. Forget this crap about following up 7 times with people. If they are not pre-sold and you have to sell them you a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e asking for an emotional and financial beating. I only deal with pre-sold people. If someone starts to “him and haw” me about any part of being in the book I hang up on them… sorry for the rudeness, but I have a ton of pre-sold people that need and want

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

me. They same is true with your product or service.

Rule #3:

Your product is not for everyone…so stop trying to sell everyone! Your product is specially designed for pre-sold customers only! There is no shortage of these kinds of people. If you stop w

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

sting your time, money and energy going after everyone, and put your seed money into shining brighter in the market place, your money problems will soon disappear.

Follow these rules and you will make more money, save yourself from an ulcer and your level

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

f peace and joy will sky rocket up.

Are you starting to see the big photo here? Ok, in the next few days I will send you another article on how to sell more books, increase business and make more money.

I know this is helping you,

My Best,
Don Boye

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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“Time termites” eat up as much as 25 – 50% of your time. This article looks at the top 10 time termites and how you can exterminate them and take back a huge amount of your time and your life.

Imprint your Brand Identity on the minds of your clients. Make your product known with the power of niche marketing. Brand your market identifies the product or service boldly!

Right now, as you're reading this article, notice something. Do you have a headache? No? Did you notice that you didn't have a headache until I asked that question? Stop for a minute and appreciate the fact that you don't have a headache. Celebrate that your head feels good. Do you find that a little goofy? Yet it's usually only when our head hurts that we wish we'd remember what it feels like not to have a headache. Only when we feel lousy can we appreciate what it's like to feel well. That's not a lot different than the way we view our companies or organizations - or really, our lives. We don't really think much about the things that are going well until something happens to throw us off our game. At that point we need a quick fix so we can get back to taking the health of our bodies or our organizations for granted.

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