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A customer is very important to your business. Without customer, your business never exists in business area. In marketing theory, custom

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

er must segment to easy create marketing action because you know what target you send your promotion. There is two kind of customer like

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

individual customer and corporate customer. Below some resources to get potential customer especially corporate customer:

1. INTERNET. S

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

o many company have website and contact address in internet. Find as much possible corporate suitable with your product or services. Get

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

address and email. Do not forget to create list. Usually, this is very easy creating list of company fro website because you need copy pa

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ste only.

2. YELLOW PAGES. This is finding in your phone company that you use phone service. However, if you are not having yellow pages

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

books, you can buy in yellow pages book vendor to find potential customer. However, you need more time and energy to get potential custo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

er and create list.

3. BUSINESS DIRECTORY. Business directory book can find in public library in town or you can buy in bookstore. This

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

is very easy to use even you can direct to use in promotion action.

4. NEWSPAPER AND MAGAZINES. From there, you can find potential custo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

mer. Usually, you must find their ads to get address and contact to send your promotional material.

5. FRIEND AND COLLEAGUES. Your busin

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ss friend and colleagues can give name and address to send promotional material. This is very useful and powerful in business activity. S

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

o many people get success because help of their colleague and friend. So, keep in “safe” your friend because your money will come from th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ere.

6. CONSULTANT COMPANY. This is very expensive but this is can help you to find potential company. Usually, you must create agreemen

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

t with this company. Up to you, if you have enough money for marketing activities, this is can help you conduct marketing activities.

7.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

TV AND RADIO. This is can give you some information about your potential customer. However, this is very rare compare with six before. If

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

you can use this proper and effective, you can get your potential customer.

8. TELEPHONE CALL. Some corporate create hotline that pay c

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

all or free-toll. This is can resource of potential customer. In this context, you need to wait call from you potential customer. After y

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

u get data of potential customer, you must call one by one to get contact person to send marketing promo material.

Send your promotion m

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

aterial and wait few days. After that, contact your contact person and ask how response about your products. Some contact person will say

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

send to me product demo, I am interest with your product, we will plan to use your product etc. This is good start in your business. [

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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