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What makes one eBay auction sell better than another eBay auction?

Several factors influence the bidding on particula

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

r auctions. Most people selling on eBay use features to sell their item. They describe and list what the item is ins

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ead of what the item does for the customer.

In other words, they are trying to sell based on features instead of bene

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

its. This is one of the first mistakes I made on eBay. I usually copied information from the box onto my description

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

This did nothing to make the bidder scroll to the bottom and place a bid. I had to learn to sell on eBay with a dif

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ferent approach-the benefit approach.

Successful eBay selling occurs when benefits are listed in the auction descript

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

on. Benefits tell the customer what's in it for them. What's so great about your auction compared to a similar aucti

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

n? What can your item do for the bidder? You must explicitly state the benefits. Think about ways your item can do

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ne of the following.

-How can it save you time?
-How can it save you money?
-How can it help you avoid pain

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

?
-How can it help you feel better about yourself?
-How can it help you make money?

When you have at least

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ne answer to these questions, you are ready to move on and use it in your description.

Let's take the example of a co

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

fee maker. There's not much exciting about a coffee maker, it simply brews coffee for you. If your coffee maker can

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rew an entire pot in three minutes, use that to tell the customer how it saves them time. You might say something lik

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e, "Your new 'Anchor' Coffee Maker will save you time each morning. No more waiting forever for a fresh cup of coffee

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

Now your coffee is ready in 3 minutes or less." This tells the customer what's in it for them. Remember that peopl

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

buy on emotion!

Once you "hook" them into your product by stating the benefit upfront, you can list or describe the

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

eatures. I would suggest closing your decription with a benefit-driven statement, as well. Not everyone reads your e

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ntire description, so you should catch your buyers at the beginning and the end with a benefit.

Now that you have lea

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ned to sell on eBay a better way, take a few minutes and review your current or upcoming eBay auctions. Be sure you h

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ve benefits in your listing. If you don't, revise your auctions so your buyer will know exactly what's in it for them

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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