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What is guerilla marketing? Guerilla Marketing is the use of low-cost ni

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

che marketing tactics. The tactics are designed to be cheap and easily i

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

mplemented. Some are online, some are offline, but all are readily avail

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

able to implement immediately.

1.) Bandit signs! This is by far the mos

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t effective way to generate interest fast.

You can purchase bandit signs

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

online at baditsigns.com or you can buy poster board or corrugated board

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

and hand write your signs. Studies have shown that handwritten signs pul

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

l better results. This is because people think you took the time to ‘per

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

sonalize’ your message to them. It’s also, A LOT cheaper.

2.) Flyers- Pa

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ssing out flyers around your town with information about your TV show wil

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

generate local interest in it.

3.) Contests! Hold a contest for your v

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

iewers… Offer a spot on your show in return for some kind of participatio

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

n, submitting a show idea for instance.

4.) Press Releases, write a pres

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s release about your show and submit to your local newspapers and TV stat

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ions.

5.) Promotional items… pens, buttons, things people use with your

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

how’s logo or name on them. Pens are great because of how much they ‘get

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

passed around’.

There are a lot of guerilla marketing tactics that can

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

be used to promote an Internet Television show. Use all of them that you

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

learn about. Any one item used alone will produce results, but it’s usi

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ng all of them together as a system that sets apart the men from the boys

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Companies that advertise are assigned representatives from various media to handle their account. If you understand their relationship with your business, you’ll know what to expect.

The differences between two organizations that provide the exact same services can be HUGE! Those differnces add up to one thing: service. Think you are in a comodity business and can no longer compete? Think again. Service can differentiate you in the marketplace. This is a tale of how that looks from the customer's perspective...

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