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E-Folder - No Vacancy for Customer Service
When I first started staying at the Neptune Motel, they had a decent continental breakfast with a g According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product ood selection of donuts, bread for toast, muffins, fresh fruit and more. My favorite items where th ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in e orange juice and the little packets of Carnation Hot Chocolate that I would mix with my coffee. lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. The motel rooms were nice and new, the towels fluffy. I even liked the hand lotion. It didn’t dry m here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe y hands like some alcohol based lotions and it didn’t make them feel greasy . . . they felt just ri d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro ght after rubbing on the lotion. In the three years or so that I’ve been staying there, a couple t ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc imes a month or so, things have changed. The carpets are showing stains, the towels seem thinner an easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi d so is the hand lotion. The selection for breakfast has dwindled. There are no more donuts. The ho nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically t chocolate is gone, and the orange juice has changed to a cheaper brand and now tastes watered dow and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ n. I never eat the complimentary breakfast anymore. About a hundred yards down the street is anoth ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi er motel where I can stay for about 20% less and yet, I choose to stay at the Neptune. What keeps ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a me coming back is Betty, the morning desk clerk. I like her. She’s friendly and always has a smile. dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod When the Neptune decided to raise their rates, Betty fought for my standing commercial rate. She w cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin on. I stay. When Betty goes, I will, too. And I’m sure she will be going. Just as the Neptune has tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen continually shown a lack of understanding of service to me as a client, I’m willing to bet they sho t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel w the same disregard also for their internal customer service as well. I have seen turnover at the ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust desk many times in the last three years. I’ve not heard Betty complain, but one day she will move o y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products n like others before her, and the Neptune will lose a great employee and at least one steady custom . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de er. To stay competitive, businesses have to recognize what our customers and our employees need. I elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip f we don’t take the time to assess those needs . . . and fill them, we run the risk of losing both. tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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