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How to get more customers just by knowing their voice

"Do you know

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

your customers voice?”

In this article you will learn the importanc

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

of knowing your customers voice and the positive impact that it has

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

when conducting business.

Whether you greet your customers personal

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ly or on the phone it's always a good idea to know them by their voi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e.

If you don't know their voice, simply ask them politely who they

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

are and get used to their voice. Try and notice some key aspects to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

help you remember. Such as; the way they may pronounce certain words

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

their accent, their voice tone, their voice pitch etc.

Don’t you j

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

st love it when people recognise your voice? And say “hey Ken, or hi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Susan, how you doing today?”

Learn to recognise your customer’s voi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ce and greet them by name, especially when they are on the phone.

T

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

is is a very powerful communicational marketing tool that you can us

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

with your customers time and time again.

However, this technique d

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

oes come with a warning. Only use this form of interaction if you ar

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

100% sure of your customer’s voice. Do not guess as this will have

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

n adverse affect, It could leave your customer feeling a little bit

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

distant from you and your business.

So if you have customers, who a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e regulars and you do know their voice, refer to them by name and ma

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e them feel special.

Try this it really is effective and works well

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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