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E-Folder - Hospitality, Not Service
I find myself dining more and more often in fast-casual restaurants instead of ones that offers full service (and I use that term loosely). Why? In addition to being more in control of the timing of my experience, I find the level o According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product f hospitality in many fast-casual chains equal to or better than many of the casual full-service restaurants - for less money. What can you learn from a CASE (copy and steal everything) study of today's successful concepts? Think ho ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in pitality instead of service. On a recent visit to Pei Wei, PF Chang's fast-casual concept, with a colleague of mine (his first time to eat there), he was impressed with the friendly food delivery and offer to get drink refills for lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. s. Drink refills? Most of us could offer that little dose of hospitality in our restaurants. Heck, at most full-service restaurants today, you're lucky if you get a refill in a timely manner. Will that build your sales? Certainly! here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe he Golden Corral in my neighborhood has a very Cheers-like atmosphere, where the guests request specific servers and the managers are out front and seem to know everyone. Wonder why they continue to build sales and have long lines? d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro he guests have a better experience for less coin. You certainly have the ability to create an experience like these in your building as well--if you move out front. Get off the kitchen tiles and spread some smiles working the guest ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc s' tiles. Get on the other side of the counter and check your guests' meals. Inject some hospitality into your restaurant. Why do you think so many people go through the drive-thru? They might not want to come inside. Create a bette easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi experience and they'll be lining up. Studies have shown that dine-in guests spend more, so give them a reason to come on in! Hospitality Rally Add a dose of hospitality to your pre-shift meetings. Teach your people to inte nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically act with your diners--and that starts with you. It takes no more time and costs no more money for someone pre-bussing a table to smile, find out how the meal is, and see if they need anything else. Your rally should focus on how the and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ interactions happen, not on a series of steps and tasks the guest doesn't care about. A recent trip through my local Chick-fil-A drive-thru opened my eyes to the difference between service and hospitality. I ordered a large drink a ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi d pulled around to the window. The attendant passed me a straw and told me the total was $1.29. I gave her the money, and she joked that was just for the straw--the soda was an additional $1.29. A little laugh from someone enjoying ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a her job and showing it to the guests. Service is filling the need--in that case, the need being "I'm thirsty"--and can be delivered by a vending machine or any number of places. Hospitality, though, is different. It happens through dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod eople. My family dines at this restaurant frequently for this very reason. How can you make the transition in your restaurant? Cashiers, phone, and drive thru. A good rule of thumb is to greet the guest by name. If you don't recogn cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin ze them, their name is Welcome. Start their experience off on the right foot. Positive, reassuring responses such as "great choice," "that's my favorite," "it's one of our most popular items," "that also goes well with ___" will ens tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen re the guest feels good about their order. Simply replace the nod, non-acknowledgement, or "okay" with eye contact and a positive response. Watch the sales add up. On the floor. Lead the charge--get out from behind the counter. Son t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel c's carhops stop by to ask how the meal is and to see if you need any additional condiments. Offer a drink refill, additional napkins, and ketchup or salsa refills. Find out why the guest is here and inform them of any catering, off ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust ice packs, and fundraising events you offer. Build your sales by focusing on frequency and marketing opportunities with the minimal investment of only your time. The old expression "don't trip over dollars to pick up pennies" rings y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products rue here. Sometimes we focus too much attention on minor items while missing the big-dollar opportunities to build sales. Think about an encore at a rock concert. It certainly doesn't look impressive if only one lighter is held out . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de and it won't get the band back. But 20,000 lighters in unison is an impressive sight, and it starts with only one--yours. Don't let the rigors of the shift extinguish it. Keep modeling the behavior and rewarding those on your team elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip ho mimic you. Pretty soon you will have an impressive team holding the lighters in the air and a long line of guests waiting to experience your great service. And pretty soon the competition will be trying to do a CASE study on you tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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