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I recently visited my university alma mater in the United States.

This Ivy League ins

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

titution is a powerhouse of education and research. But you wouldn’t know it from the

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

uge cracks and peeling paint on the walls of the Student Union.

The Student Union is

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

not where traditional academic work is done; it’s not a library or a lab.

But the Stu

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ent Union is where students sip coffee and read the paper. It’s where prospective stud

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nts and their parents ‘take in the atmosphere’ and assess the student body. And it’s w

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

here alumni go to feel proud of their college days and reconnect with the campus.

Mil

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ions are spent annually on research facilities and excellent faculty members, but not

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nough money is spent on simple maintenance to keep the Student Union looking sharp.

I

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

was embarrassed by the dilapidation and left the campus disappointed.

Key Lear

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ing Point
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ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

---------

Give yourself a vigorous visual audit. Your customers do it every

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

day.

Action Steps
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cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

-------------------------

What can you do now to improve your visual image?

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

How about: change the toner cartridge in your printer, cut away dead leaves on your of

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

fice plants, update or remove old items hanging on the walls, find a better place to s

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ash that box gathering dust in the corner, create an e-mail signature that projects a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ositive image, get a haircut, shine your shoes, throw out whatever is no longer curren

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t, replace every light bulb that isn't working, scrub down the walks and the handrails

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

put on a fresh coat of paint. Take a look around you. I am sure you can see many more

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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A significant part of the businesses that sustain their activity in today's competitive markets rely on the latest, state-of-the-art marketing strategies in order to overcome the competition and achieve a successful promotion of their offered services or products.

Inventory management refers to the process of managing the stocks of finished products, semi-finished products and raw materials by a firm. Inventory management, if done properly, can bring down costs and increase the revenue of a firm.

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E-Folder - Give Yourself a Vigorous Visual Audit

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