E-Folder - Business

I wanted to make a three-day car reservation for a visit to San Francisco.

I called Hertz Rent-a-Car, where I am a member of the ‘Hertz Number

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

One Club’ for frequent travelers. I planned to use an award coupon for one free-day rental from American Airlines and additional award coupons f

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

r two more free days from United Airlines.

The telephone reservations officer provided impeccable service. She greeted me pleasantly, acknowled

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ed me as a member of the Hertz Number One Club, confirmed my dates, flights, pick-up location and choice of automobile.

Then she asked me what

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ime I would be returning the car after the first day of rental. ‘I want the car for all three days,’ I replied.

‘You can’t keep the same car fo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

all three days,’ she asserted. ‘After the first day you have to bring the car back and pick up a different car for the next two days. The first

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

day is paid for with your American Airlines coupon, but the next two days are paid for with your United coupons.’

‘So what’s the difference?’,

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

I responded. ‘I am the same person, with the same Hertz Number One Club member. I am the rightful owner of both the award coupons, and I want a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ertz automobile for three consecutive days. Surely you will let me keep the same car, so I don’t have to come back to the airport in the middle

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

f my Bay Area vacation.’

‘That’s not the way our system works here, Mr. Kaufman,’ she replied.

‘But it should work that way, don’t you agree?’

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

I asked, appealing to her sense of elementary logic, simple concern and practical customer care.

‘I don’t make the rules here, Mr. Kaufman. I

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ust follow them. What time will you be returning the car after the first day?’

Somewhere within the heart of Hertz, a group of senior rule-make

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

s live comfortably with their precise policy of ‘one airline, one coupon, one car, no exceptions’.

But somewhere close to this customer’s heart

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

lies frustration, inconvenience and incredible disbelief.

I’m not the type of customer who gives up in these situations. When my first ‘one-day

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

’ reservation began, I had a long chat with the most senior Hertz rental manager I could find. He let me keep the same car for all three days.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

omeone at Hertz Rent-A-Car was listening.

Key Learning Point
----------------------------------------------------------------------

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

---------

Elementary logic and practical customer care are the best rules to use in many situations. At Nordstroms clothing store, fa

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ous for excellent service, they simply tell the staff: `The rule is to use your common sense. There are no other rules.'

Action Steps

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

--------------------------------------------------------------------------------

If your rules and regulations don't make sense to

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

our customers, they need to be rewritten. If you can see logic where your customers cannot, it's not your customers' sight that needs refocusing

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.e-folder.org.ua/article/14838/e-folder-Hertz-RentaCar-in-San-Francisco.html">Hertz Rent-a-Car in San Francisco</a>

BB link (for phorums):
[url=http://www.e-folder.org.ua/article/14838/e-folder-Hertz-RentaCar-in-San-Francisco.html]Hertz Rent-a-Car in San Francisco[/url]

Contemporary economic models present the typical consumer as deliberative and highly forward-looking, not subject to impulsive behavior. Shopping for a product or a service is seen as an information-gathering exercise in which the buyers look for the best possible deal for products and/or services they have decided to purchase.

Office workers rarely see the natural light of day. What can they do to improve frame of mind? How does one avoid office work burnout?

Hate your job? Maybe it's your inner brat (or someone else's!) that's making your miserable. Here are some tips to help you feel more in control of what happens at work.

Tags

Links

E-Folder - Hertz Rent-a-Car in San Francisco

Related Articles: