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I look back on my career and I see with perfect hindsight how shortsighted I was in handling certain customer relationship

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s.

I’ve done it all.

I’ve “fired” clients that have told little lies to me. I’ve failed to stay in contact with past cli

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ents. I’ve deliberately not used certain clients as references because I didn’t want to make them feel important, or give

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

them any influence over my career.

The list goes on.

And because of my failings and miscues I’m in a good position to no

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

tice when others are being shortsighted or foolish with me.

Recently, a travel company didn’t want to give me a refund be

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

cause I had to reschedule a trip.

I had already spent a good amount of money with this online entity, but it insisted on

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

dinging me a huge amount for changing my plans. Obviously, it couldn’t see that I travel quite a lot, and the future value

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

of my patronage far outstripped the amount they were penalizing me.

I got more than filled up on appetizers at a restaur

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ant that I have frequented for more than a dozen years, and I flagged the server and asked if we could cancel the entr?e.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

A full twenty minutes later she said it was too late to do it, and “You can always take it home with you.”

Clearly, it di

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n’t take twenty minutes to cook a steak. There was plenty of time to cancel it, but that would have reduced the size of th

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e check and her tip. She simply didn’t want to accommodate me and felt she had a technical right to force me to consume th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e meal as originally ordered.

The price of the entr?e is $39.

How many thousands will I spend elsewhere because they wou

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ldn’t let me cancel it?

I recall terminating an internet access subscription that came bundled with my PC. The guy I was

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

transferred to harshly interrogated me and tried to impose an unjustified cancellation fee. I vowed never to come back, an

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

d I explicitly said it was no way to do business.

Now, that same company is giving away internet access! I wonder why.

O

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ften, when companies drive hard bargains with their clients, or they insist on collecting large penalties or they’re stric

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

tly interpreting the fine print in their user agreements, they’re in financial trouble.

So, if you believe they’re acting

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

in a shortsighted way, they are because they can no longer see a long term relationship. They sense they won’t be around,

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

so they’re not going to leave anything on the table.

That’s a good cue to pick up your chips and leave their game behind

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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