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Business to Business Direct Mail Sales Letters Need an Offer (and Here's Why)

Created: 2008.03.03

In direct mail, the offer is the incentive or reward that you dangle in front of your prospects to motivate them to respond to your mailing. In business-to-consumer direct mail, for example, a magazine publisher will offer a yearly subscription to its magazine at 60% off the newsstand price. The discount is the offer. It motivates prospects to subscribe now and save 60%.

eBay Licensed Merchandise Sales

Created: 2008.03.03

How to sell licensed merchandise on eBay.

Is Cold Calling Dead?

Created: 2008.03.03

Sales author and trainer Frank J. Rumbauskas, Jr. explores the idea that cold calling is dead and gives several reasons why it has become ineffective and counter- productive in our new 21st Century economy.

The Way You Write Articles Had Better Change... Or Else

Created: 2008.03.03

Google is definitely looking over your shoulder ready to weight and rank your article for relevancy. If you thought that using a keyword rich title and using a key phrase as a file name was good practice then read this.

From Newbie to Guru (The Rise to Power and Money Through Internet Marketing)

Created: 2008.03.03

The Internet marketing phenomenon is like no other in the history of the universe. Fortunately, there is no shortage of teachers. This is where Newbie Meets Guru. In this arena, knowledge is exchanged for money. The Newbie fish is fried here. He/she must be reborn in the smoke of the experience.

Top 10 Affiliate Marketing Techniques Are Mostly Free

Created: 2008.03.03

Many of the top 10 affiliate marketing methods that are the most effective are free. This should really encourage people who have just recently started out in affiliate marketing as it is proof that to climb to the very top 10 in affiliate marketing one does not require a huge investment.

The House Cleaning Business Startup Manual - Part IV

Created: 2008.03.03

Part IV of our series about starting a house cleaning business describes ways to expand your business and what to be aware when thinking about hiring staff.

Some Examples of Cover Letters That Will Make a Difference

Created: 2008.03.03

Very high competition always occurs when applying for a job. It is not that easy and most applicants have had difficulty in getting an interview.

Train Me a Habit - How Organizations Are Using Training to Gain a Competitive Edge

Created: 2008.03.03

When organizations move from viewing training as an expense to training being part of a long-term investment in their employees, a true learning environment will be created. A true learning environment means employees are recognized as unique contributors, are rewarded for their value and given consistent training over a long period of time. By investing in employees, an organization will be more productive and be better able to retain top talent. In order to further develop talented employees, an organization needs to augment their training with the appropriate use of technology. In this way organizations will be able to gain a true competitive edge.

Credit Card Fraud - 10 Tips to Stay Safe

Created: 2008.03.03

There are some things in life we can at times be completely helpless to stop. Unfortunately becoming the victim of credit card fraud is very often an event that falls into this category.

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