Created: 2008.02.21

Congruency is not only critical to create and build a powerful positioning and brand, but without it your company is built on a wobbly foundation that can give way any second. Without it you are sabotaging your own business! Here's why...

Created: 2008.02.21

Would a pressure washing business work in the nation state island of Bermuda? Well one gentleman thinks so and has developed what he believes is a perfect marketing plan to do so. What kinds of things are there to wash in Bermuda?

Created: 2008.02.21

Boost your blogging productivity using My Yahoo as a central place to read & organize your rss feeds, bookmarks and mail.

Created: 2008.02.21

Far too many people believe they can do their own package design and write their own copy for effective (money making) direct mail packages. This is rarely the case. Direct mail creative is an art form. As a 30 year, award winning direct mail production consultant, I have witnessed a tremendous number of people waste a tremendous number of dollars by designing and writing copy for their own direct mail campaigns. A mailing is an expensive proposition. It includes printing, data processing, imaging, mailshop and postage. If the design and copy is not done well, all of the money spent on production is wasted. Here's some advice you may find helpful.

Created: 2008.02.21

Break-Even is the point where variable and fixed costs have all been recovered and profit begins. The company Income Statement provides all the information needed to calculate Break-Even. Break-Even can be calculated for any time period and for any group of revenue streams where fixed expenses can be associated with reasonable accuracy. The Break-Even formula can be used as a model to estimate the financial effect of major business decisions.

Created: 2008.02.21

Ask just about anyone what they think they should do to get ahead in their career and they'll all say the same thing - retrain and-or get more qualifications. Does more knowledge really improve your performance at work? The answer to that question might surprise you!

Created: 2008.02.21

A strategic approach is not limited to National or Major Accounts only. Unless your sales are 100% opportunistic, a strategy is still key to managing your team, and for each member of the team looking to succeed not only on an account level but their whole territory.

Created: 2008.02.21

As a franchisor often one will be presented with relatively simple transactions, which on paper have significance but in reality will not change the franchise relationship between the franchisor and the franchisee.

Created: 2008.02.21

A blog is a simple tool which all affiliate marketers should be utilising to explode their affiliate sales.

Created: 2008.02.21

CBS will imprint their logo on egg shells. Here are some other weird and funny ads that companies have done.